Digital Marketing Manager
Digital Marketing Department
Develop and execute comprehensive digital marketing strategies that align with the organization's goals and target audience.
Optimize website content and structure to improve search engine rankings, increase organic traffic, and enhance online visibility.
Create and manage PPC campaigns, such as Google Ads, to drive targeted traffic to the website and increase conversions
Use tools like Google Analytics to analyze website traffic, user behavior, and campaign performance, and then make data-driven decisions.
Optimize the user journey on the website to increase conversions and achieve better results from existing traffic.
Effectively allocate and manage the budget for various digital marketing activities, ensuring maximum ROI.
Coordinate and manage various digital marketing campaigns, ensuring they are executed on time and within budget.
Design and analyze A/B tests to optimize different elements of campaigns, such as landing pages, emails, and ad copy.
Strong communication skills to lead a team, collaborate with other departments, and present digital marketing strategies to upper management.
Keep up-to-date with the latest digital marketing tools, technologies, and trends.