Digital Marketing Manager

Skills Required

  • Develop and execute comprehensive digital marketing strategies that align with the organization's goals and target audience.
  • Optimize website content and structure to improve search engine rankings, increase organic traffic, and enhance online visibility.
  • Create and manage PPC campaigns, such as Google Ads, to drive targeted traffic to the website and increase conversions
  • Use tools like Google Analytics to analyze website traffic, user behavior, and campaign performance, and then make data-driven decisions.
  • Optimize the user journey on the website to increase conversions and achieve better results from existing traffic.
  • Effectively allocate and manage the budget for various digital marketing activities, ensuring maximum ROI.
  • Coordinate and manage various digital marketing campaigns, ensuring they are executed on time and within budget.
  • Design and analyze A/B tests to optimize different elements of campaigns, such as landing pages, emails, and ad copy.
  • Strong communication skills to lead a team, collaborate with other departments, and present digital marketing strategies to upper management.
  • Keep up-to-date with the latest digital marketing tools, technologies, and trends.
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